Elena Terekhina

Analysis of competitors in Moscow and other large cities in order to find unusual stylistic and semantic solutions that will allow us to differentiate ourselves from competitors

Creating a prototype, namely: developing a selling structure, writing texts and building the logic of interaction with the site

The strategy of receiving a promotional code and 4 gifts was chosen as a target action; the promotion was timed to coincide with the salon’s birthday

To set itself apart from competitors, it was decided to choose a natural color and an unconventional style, as well as add animation to liven it up.

Website layout using the Tilda constructor, adding animation, installing and configuring Yandex Metrics

Also, as part of the project, a comprehensive advertising campaign was developed in Yandex Direct (YAN) for Moscow residents